The number one marketing mistake I see innkeepers & hoteliers making today is that they are not sending a monthly email newsletter.
So we launched an email newsletter marketing service to remove the barriers of time, technology and content that prevents innkeepers from sending email newsletters. This post will explain why email is such a vital part of your marketing.
Email Newsletters are a Competitive Advantage
If 80% of your peers are not sending a monthly email newsletter, then you will instantly have the advantage over 80% of your competition.
Get Your Marketing Priorities Straight
The top reasons innkeepers cited for not sending an email newsletter every month are time, technology and content. This is understandable, I know how hard it is to do and how much time it can take. But email is so effective and so profitable compared to other marketing tactics, it should be a priority for innkeepers. That's why we created our service.
Email is Profitable
Email is Preferable
Email is Mobile
Email is with people when they are on the go. Email newsletters are optimized for mobile devices.
Email is Visible
Email Makes Your Other Marketing Efforts More Effective
The most powerful thing about email is that it makes your other marketing efforts much more effective. You are already working hard at getting visitors to your website and followers to your Facebook page. A consistent, effective email newsletter will drive repeat guests and new bookings. Focus on increasing your subscriber list.
Here's a few tips for increasing the number subscribers you have.
- Get guests to sign up to your email newsletter. Convert them into repeat guests. It doesn't matter if they came from an OTA like Expedia or Booking.com and you paid a commission. If you can get them to become a repeat guest - that commission looks better and better.
- Ask website visitors to subscribe. Visitors to your website are at different stages of their travel journey. Not all are ready to book now. Email makes it easier to turn more visitors into bookings. Add a subscription form to your website. Popular email newsletter platforms like Mailchimp make adding a pop-up subscription form to your website easy to do. Make your pitch compelling by offering exclusive subscriber-only deals and travel tips.
- Capture subscribers from your social media efforts. Add a newsletter subscription form to your Facebook page. Periodically incentivize your Facebook followers to subscribe to your newsletter.
- Post your newsletter to your Facebook page. Be sure to promote your latest newsletter to your social media following. Most email newsletter platforms will make it easy to share your latest newsletter.
A Few More Stats About Email Newsletters
If you hate reading - you can watch a video.
Want to Learn More About our Email Newsletter Marketing Service?
Click Here for More Information - This affordable & effective email newsletter marketing service is available to any property, you don't have to be an Odysys Website customer.