Welcome back to the Odysys roundup. We've spent this week scouring the web for the best digital marketing and hospitality tips and trends. Check out this week's roundup for stories about Stripe, improving your Google My Business ranking, the best social media management tools, and more. Enjoy!
Marketing News, Tips, and Ideas
1. How to Use an Award in your Hotel Marketing
Source: Odysys (Blog, Facebook, Twitter)
TL;DR: Did your hotel win an award, achieve a high ranking, or earn a mention in a major publication? Learn how to promote it through your website and social media accounts.
2. An Introduction to Ranking Your Local Business at Google
Source: Yoast (Blog, Facebook, Twitter)
TL;DR: A helpful overview of the various factors that contribute to your ranking on Google MyBusiness
3. 11 Lessons from Failed Link Building Campaigns
Source: Moz (Blog, Facebook, Twitter)
TL;DR: See, even experts in the field mess up sometimes. Learn from Moz's mistakes and start to create high-performing content that will earn you links as well as increase traffic to your site and boost conversions
4. The Top 25 Social Media Management Tools for Businesses of All Sizes
Source: Buffer (Blog, Facebook, Twitter)
TL;DR: Check out these awesome tools that will simplify your social media strategy and make your life just a little easier
Management & Operations News, and Opinions
5. How Two Brothers Turned Seven Lines of Code Into a $9.2 Billion Dollar Startup
Source: Bloomberg Businessweek (Website, Facebook, Twitter)
TL;DR: Learn about the two Irish brothers who invented Stripe, the payment processor that is quickly becoming the industry standard (we even use it here at Odysys!)
6. OTAs are Fundamentally Breaking Guest Communication and Hotels Accept It
Source: Loopon (Blog, Facebook, Twitter)
TL;DR: How OTAs are further eroding the relationship between hoteliers and their guests
7. Trivago Encourages Independent Hotels to Become More Involved in Digital Marketing
Source: Skift (Website, Facebook, Twitter)
TL;DR: Trivago's Hotel Management tool allows hoteliers to manage their hotel profile and upload their own content, which may create a more fruitful partnership between OTAs and independent hotels
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!