Welcome back to the Odysys Roundup, where we scour the web in search of the week's best hospitality and online marketing stories. Now you can stay up to date all the latest trends, tips, and news items without spending hours sifting through the web. Here are our favorite stories this week presented in TL;DR format.
Marketing News, Tips, and Ideas
1. What Should You Do If You Have a “Great” Article That’s Getting No Traffic?
Source: Neil Patel (Blog, Facebook, Twitter)
TL;DR: A common frustration is publishing a well-written blog post that you have put a lot of work into and getting underwhelming results in terms of traffic. Luckily, Neil Patel outlines a few ways to generate more exposure to that awesome using platforms such as BuzzSumo, Klout, and others.
2. Top hotel marketing trends for 2017
Source: Hospitality Net (Website, Facebook, Twitter)
TL;DR: Includes some insights into search engine optimization (SEO), online reputation, guest experience personalization, mobile & social
3. Top Local Citations by Business Category
Source: Bright Local (Website, Facebook, Twitter)
TL;DR: With local search optimization, it can be difficult to find a good starting place. Bright Local has compiled over 1,000 niche citation sites and categorized them based on your business so you can look at only the most effective citation sites for you product.
4.
Source: Hub Spot (Blog, Facebook, Twitter)
TL;DR: Your marketing strategy for your property should include email. This article outlines why.
Management & Operations News, and Opinions
5. What To Consider When Selecting A Payment Gateway
Source: Odysys (Website, Facebook, Twitter)
TL;DR: Outlines the primary factors to consider including security, efficiency and fee structure among others.
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!