As we enter the dog days of summer, Odysys knows that staying up to date on all the latest hospitality marketing and management news can get a little tough. Lucky for you its our job to stay on top of it. Here are our top picks for the best stories from this week.
Marketing News, Tips, and Ideas
1. Why You Should Bid On Your B&B or Hotel Brand Name In Search Engines
Source: Odysys (Blog, Facebook, Twitter)
TL;DR: Bidding on your brand name is the only guaranteed way to get top rankings on the Search Engine Results Page and beat out those pesky OTAs
2. 9 SEO Tips For Better Google Image Search Results
Source: Search Engine Land (Website, Facebook, Twitter)
TL;DR: Google Image searches account for 26.79% of all web searches, so you need to make sure you images are optimized for Google Image
3. The Ideal Facebook Cover Photo Size and How to Make Yours Stand Out
Source: Buffer (Blog, Facebook, Twitter)
TL;DR: How to master the fine art of the Facebook cover photo
4. Fighting Review Spam: The Complete Guide for the Local Enterprise
Source: Moz (Blog, Facebook, Twitter)
TL;DR: Defeat annoying review spam once and for all with this handy guide
Management & Operations News, and Opinions
5. OTA Bookings Linked to Lower Guest Satisfaction
Source: Hotelmarketing.com (Website, Facebook, Twitter)
TL;DR: We knew it all along: guests tend to be less satisfied with their experience when they book through an OTA than when they book directly through the hotel
6. The Best Hotel or Resort in Every State
Source: Conde Nast Traveler (Website, Facebook, Twitter)
TL;DR: Odysys customer Little St. Simons Island in Georgia made the list! Congratulations!
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!