WFH doesn’t just mean “Work From Home.” In the lodging world, WFH means “Work From Here!”
After 2020, travel and work look a lot different for the majority of Americans. Although many people have been working from home for almost a year, most say that their home setup is still less than ideal. Even those with office space at home are feeling trapped, tired of staying in the same place, and crave some socially distant social interactions.
Working from here is the fun alternative for people stuck working at home. It’s time for you to give local travelers an opportunity to take a working vacation. Here’s how to entice today’s digital nomads to work and stay at your property.
Offer a Comfortable, Safe, and Convenient Workspace
The first step to attracting WFH travelers is to craft an enticing work zone. Key amenities and selling points could include a fast internet connection, peaceful and quiet environment, large desk, comfortable desk chair, access to a printer, and a scenic window view. Ensure that you adequately describe your property’s COVID-19 safety and sanitation measures as well. While you already offer delicious breakfast and fresh coffee, why don’t you throw in a branded coffee mug for your WFH visitors, too?
Set the Scene
Your target WFH guest has been cooped up in their home for far too long, but might be cautious about leaving for the unknown. It is key to show them what a week working from here might look like. Put yourself in their shoes, and imagine what qualms your guest might have. Take the guesswork out of the equation by creating evergreen content about great local activities - short hikes, best takeout food in town, weeknight happy hour deals, aesthetically pleasing coffee shops, etc. In fact, 62% of travelers want to support local business on their next getaway, so consider offering WFH guests a discount or gift card to your favorite local lunch spot.
Create a WFH Package
The crucial element to selling your property to digital nomads is to offer an awesome WFH package. The structure of the package is dependent on what your property can provide. For example, Wicker Park Inn offers an appealing private office package for locals who need a quiet, productive workspace.
Another property with an inviting WFH package is Stonehurst Place. They offer a discount for digital nomads looking for a week-long work experience in Atlanta. No matter the type of package, make sure it is enticing, affordable and worth it for the guest.
Sell the Package
Every day is Groundhog Day when you work from home. While a change in environment is an exciting prospect, it might bring up anxiety in a person who’s worked alone in the same environment for almost a year. Continue to reassure guests about cleanliness and tell them what to expect in terms of social interaction. Promote, promote, and promote your WFH package and related blog posts via your website, social channels, and email newsletter. Check out how The Society Hotel invites remote workers to stay with them on Instagram.
Finally, create a dedicated WFH page on your website, or at least include it on your Specials/Offers/Packages page. Promote the new special on your home page for a limited time - add it as a feature or use a pop-up.
Whether local or one gas tank away, remote workers are sure to be booking your WFH package soon! Want even more insider info on increasing direct bookings? Get the free guide on How to Attract Local Travelers!
