It’s almost September. That means your summer high-season is over and the school year is here. Do your homework and read up on this week’s best digital marketing and hospitality management news with the Odysys Roundup. Enjoy!
Marketing News, Tips, and Ideas
1. Q: Does My Hotel or B&B Actually Need a Blog? A: Maybe it Doesn’t.
Source: Odysys (Blog, Facebook, Twitter)
TL;DR: Many innkeepers wonder if taking the time to invest in a blog is worthwhile. Check out the latest Odysys post to find out if creating a blog for your property is the right step for you.
2. For Many Marketers, Email is Still King
Source: eMarketer (Website, Facebook, Twitter)
TL;DR: Email is still a thriving way to reach prospects and connect with existing customers
3. How to Determine if a Page is “Low Quality” in Google’s Eyes
Source: Moz (Blog, Facebook, Twitter)
TL;DR: Learn about the various factors Google uses to determine whether or not a page is high quality
Management & Operations News, and Opinions
4. 6 Big Trends That are Reshaping Luxury Travel
Source: Skift (Website, Facebook, Twitter)
TL;DR: From personalized journeys to a search for more meaningful travel experiences, pay attention to these trends in the coming years
5. Historic Hotels Need to Flaunt Their Best Attributes
Source: Skift (Website, Facebook, Twitter)
TL;DR: Guests love to know that they are staying in a hotel with a little history. If something unique or important has happened behind your walls, play it up!
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!