This week's installation of the Odysys Roundup, helping busy innkeepers & small hoteliers stay up to date on all the latest trends, tips, and news items without having to wade through an endless sea of web content. Here are the most relevant and informative stories we found this week.
Marketing News, Tips, and Ideas
1. How to Make Your Blog Posts Stand Out With a Stunning Header Image
Source: Odysys (Blog, Facebook, Twitter)
TL;DR: Making professional, high-quality header graphics is quick and easy thanks to Canva, a free online design tool
2. Instagram Location Stories and Hashtag Stories: What Marketers Need to Know
Source: Social Media Examiner (Website, Facebook, Twitter)
TL;DR: How to use location stickers and hashtags to bring more people to your Instagram
3. How to Repurpose Content for Your Blog and Beyond: A Plan For Creators
Source: Social Media Examiner (Website, Facebook, Twitter)
TL;DR: An in-depth guide to "stacking" video, audio, and blog content on your site using just one content idea
4. How to Build SEO Backlinks: A Beginner's Guide
Source: Entrepreneur (Website, Facebook, Twitter)
TL;DR: A strategy for effectively using link building to achieve Page One rankings on Google
Management & Operations News, and Opinions
5. Four Seasons CEO Sees 'Airbnb Effect' in Luxury Hospitality
Source: Skift (Website, Facebook, Twitter)
TL;DR: How Four Seasons is refining guest experience and adjusting to emerging trends in the era of Airbnb and other luxury rental services
6. Crafting the Perfect Guest Experience from Website to Hotel
Source: ReviewPro (Blog, Facebook, Twitter)
TL;DR: Guest experience of your property now begins the moment they visit your website, so make sure your online hospitality is up to the task
7. 2017-2018 School Break Calendars Will Alter Hotel Demand Patterns
Source: HospitalityNet (Website, Facebook, Twitter)
TL;DR: Some changes in the school calendar for 2017/2018 school year may have an impact on your bookings & occupancy - plan ahead with these insights
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!